Online or onsite, instructor-led live Brand Management training courses demonstrate through interactive discussion and hands-on practice the fundamentals and advanced topics of Brand Management.
Brand Management training is available as "online live training" or "onsite live training". Online live training (aka "remote live training") is carried out by way of an interactive, remote desktop. Onsite live Brand Management trainings in Glasgow can be carried out locally on customer premises or in NobleProg corporate training centers.
NobleProg -- Your Local Training Provider
Glasgow
69 Buchanan St, Glasgow, united kingdom, G1 3HL
The Buchanan Street Centre is located in the heart of Glasgow, in Scotland's most famous shopping and retail district. A major feature of this stunning large Victorian building is the impressive sandstone entrance archway giving access to four floors. Glasgow's fantastic array of shops, hotels, restaurants and bars are on the doorstep and Buchanan Street itself is home to a number of exclusive shops and recently won the Academy of Urbanism 'Great Street Award'. One of the fastest growing cities in the UK, Glasgow is Scotland's largest urban economy and is dominated by financial and business services, public administration, health and retail. It is one of Europe's 16 largest financial centres with a growing number of 'blue-chip' financial sector companies establishing significant operations or headquarters in the city. It also forms the western part of Scotland's 'Silicon Glen' hi-tech sector.
A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.
Understand marketing. Touch your customers´ feelings. Prepare your own plan.
Make your marketing and business in line with customer expectations and exceed them.
Audience
This course is designed for all staff requiring a wider view of their part of the business; their specific roles within it; and of their involvement in improving its contribution to the organisation as a whole
Format of the course
A combination of:
Facilitated Discussions
Slide Presentations
Exercises
By the end of the workshop, attendees will be able to:
Explain what “brand” is and how they can influence it
Understand the process for Change strategies and your company’s position within them
Detail the relevant principles underlying any change to a business
Realise the importance of Customer / Stakeholder relationships in the successful running of any business
Define the financial aspects of a business and of the delegates’ part of that business
Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business
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Testimonials (1)
The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.
Christian - Informa
Course - B2B Brand Management
Provisional Upcoming Courses (Contact Us For More Information)
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