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Course Outline
Introduction to CapCut for Business
- Overview of CapCut and its business applications
- Key video marketing trends and strategies
- Understanding audience engagement through video content
CapCut Features and User Interface
- Navigating CapCut’s interface and editing tools
- Importing media and organizing project files
- Exploring CapCut templates for business branding
Video Editing Essentials in CapCut
- Cutting, trimming, and arranging video clips
- Adding transitions, overlays, and text effects
- Incorporating brand elements: logos, color schemes, and fonts
Enhancing Video Content for Branding
- Using AI tools and effects for professional-looking edits
- Creating engaging motion graphics and animations
- Enhancing videos with music, sound effects, and voiceovers
Optimizing Videos for Social Media and Ads
- Best practices for Instagram, TikTok, YouTube, and LinkedIn videos
- Adjusting video formats and aspect ratios
- SEO and captioning for increased reach and engagement
Advanced Video Marketing Strategies
- Storytelling techniques for brand messaging
- Creating product showcase videos and promotional ads
- Leveraging user-generated content and influencer collaborations
Analyzing Performance and ROI
- Tracking video metrics and audience engagement
- Using A/B testing for video effectiveness
- Iterating and improving content based on analytics
Summary and Next Steps
- Key takeaways from the course
- Resources for further learning
- Q&A and closing remarks
Requirements
- An understanding of digital marketing concepts
- Experience with social media platforms and content creation
- Basic familiarity with video editing tools
Audience
- Marketing teams
- Brand managers
- Content creators and social media managers
14 Hours
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from £3800 online delivery, based on a group of 2 delegates, £1200 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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