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Course Outline
Introduction to ManyChat Advanced Automation
- Overview of ManyChat’s advanced features
- Understanding chatbot automation for business growth
- Exploring integration options with third-party tools
Building Complex Automation Workflows
- Creating dynamic chatbot sequences
- Using conditions, tags, and custom fields for personalization
- Automating lead qualification and sales funnels
Multi-Channel Marketing with ManyChat
- Integrating Messenger, Instagram, and WhatsApp automation
- Using SMS and email for omnichannel engagement
- Best practices for cross-platform consistency
A/B Testing and Performance Optimization
- Setting up and analyzing A/B test campaigns
- Optimizing chatbot flows for conversions
- Leveraging ManyChat analytics for data-driven decisions
Advanced Audience Segmentation
- Creating audience segments based on user behavior
- Implementing dynamic retargeting strategies
- Using ManyChat for hyper-personalized marketing
Enhancing Chatbots with AI and NLP
- Integrating AI-powered responses into ManyChat
- Utilizing NLP for natural and engaging conversations
- Combining ManyChat with AI tools like ChatGPT
Growth Strategies with ManyChat
- Scaling chatbot automation for large audiences
- Leveraging viral marketing techniques
- Case studies of successful ManyChat implementations
Summary and Next Steps
Requirements
- Basic understanding of chatbot automation
- Experience with social media marketing
- Familiarity with ManyChat fundamentals
Audience
- Digital marketers
- Social media managers
- Growth hackers
14 Hours
Delivery Options
Private Group Training
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- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from £3800 online delivery, based on a group of 2 delegates, £1200 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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