Course Outline

Introduction to Oracle Siebel CRM

  • What is customer relationship management?
  • Importance of CRM in business
  • Key features and benefits
  • Siebel CRM modules
  • Navigating Siebel CRM
  • Setting up users and roles

Configuring Siebel Applications

  • Overview of Siebel tools
  • Basic configuration tasks
  • Creating and managing data models
  • Configuring business components and objects
  • Setting up application parameters
  • Managing system preferences
  • Creating and managing workflows
  • Automating CRM processes
  • Customizing the user interface
  • Personalizing user experiences

Managing Customer Data

  • Ensuring data accuracy and completeness
  • Data cleansing techniques
  • Importing and exporting data
  • Defining and managing customer segments
  • Using segmentation for targeted marketing
  • Contact and account management
  • Creating and managing service requests
  • Handling customer cases and issues

Advanced Features and Optimization

  • Managing sales pipelines and opportunities
  • Forecasting and quota management
  • Creating and managing marketing campaigns
  • Lead generation and nurturing
  • Managing customer support and service operations
  • Configuring service level agreements (SLAs)
  • Integrating Siebel CRM with ERP and other applications
  • Ensuring seamless data flow between systems
  • Using Siebel CRM on mobile devices
  • Mobile app configuration and usage

Reporting and Best Practices

  • Creating and customizing reports
  • Using dashboards and visualizations
  • Key performance indicators for CRM
  • Monitoring and analyzing performance metrics
  • Ensuring data security in CRM
  • Compliance with industry standards and regulations
  • Implementing best practices for CRM operations
  • Common issues and solutions
  • Accessing Oracle support resources

Summary and Next Steps

Requirements

  • Basic understanding of CRM concepts
  • Familiarity with Oracle applications

Audience

  • CRM managers
  • Business analysts
  • System administrators
 14 Hours

Delivery Options

Private Group Training

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    • Practical hands-on exercises containing data / scenarios recognisable to the learners
  • Training scheduled on a date of your choice
  • Delivered online, onsite/classroom or hybrid by experts sharing real world experience

Private Group Prices RRP from £3800 online delivery, based on a group of 2 delegates, £1200 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.

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