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Course Outline
Introduction
- Overview of Salesforce Marketing Cloud
- Key features and benefits
- Understanding the Salesforce Marketing Cloud architecture
- Integration with Salesforce CRM
Email Studio
- Basics of email marketing
- Navigating the Email Studio interface
- Creating and managing email templates
- Segmentation and subscriber management
- Conducting A/B testing and email analytics
Journey Builder
- Introduction to customer journeys
- Designing and building customer journeys
- Triggering mechanisms and journey settings
- Personalization and dynamic content
- Analyzing journey performance
Audience Builder and Segmentation
- Understanding audience builder
- Creating segmented audiences
- Data import and management
- Cross-channel segmentation strategies
Automation Studio
- Introduction to marketing automation
- Automation studio interface and features
- Building and managing automation workflows
- Integrating automation with journeys
- Reporting and analytics for automation
Mobile Studio
- Mobile marketing essentials
- SMS and MMS marketing strategies
- Setting up mobile campaigns
- Mobile messaging and push notifications
- Analyzing mobile marketing performance
Social Studio
- Integrating social media with marketing cloud
- Social media marketing strategies
- Managing social media content and engagement
- Social listening and analytics
Advertising Studio
- Overview of advertising studio
- Creating and managing advertising campaigns
- Audience building for advertising
- Tracking and measuring ad performance
Data Management
- Understanding data structure in marketing cloud
- Data import and export techniques
- Data security and compliance
- Using data extensions and SQL queries
Summary and Next Steps
Requirements
- Basic understanding of digital marketing
- Basic knowledge of Salesforce CRM
Audience
- Marketing professionals
- Salesforce administrator
21 Hours
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from £5700 online delivery, based on a group of 2 delegates, £1800 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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Public Training
Please see our public courses
Testimonials (4)
The way of interaction with students
izabela - BCA Polska Sp. z.o.o.
Course - Salesforce for Sales and Administration
Fortunately I was 1 on 1 with my trainer. This was very good. Victor worked at my pace, he explained things clearly and I was very happy with the outcome.
Craig - Superior Minerlas
Course - Salesforce for End Users
application scenarios introduction
Rachel - ge ren
Course - Salesforce CPQ for Administrators
The style and method of Training, it was more interacting than just listening in through the whole training, She gave me chance to practically apply her teachings while she was doing the training. So i really enjoyed that, gave me all the attention and asked where and what needed her to show me and i learned so many new features and have more knowledge now than before, i also gained some confidence in doing my work and using Salesforce.
